Think about all the entry points to your business, from your social media sites.  Do you know the steps individuals are taking to connect with you?  Do they need to connect to specific sites to get to specific information?  Do they click on a get to know me button on this site and a Join our club button on another to get to your email list, etc.  I recommend that you take some time and map out the flow that your customers are taking when they encounter your business.  Don't think any connection is too small.  By doing this, you get a birds eye view of your business, which helps you see problems much easier.

[audio mp3="http://development.thehappinessbucket.com/wp-content/uploads/2017/09/Business-Leaks.mp3"][/audio]
<h1>Identifying Your Leaks</h1>
Once you have fully mapped out your current process, you will need to identify areas for improvement.  How can you unify the routes you have so they are all similar no matter the platform.  You want to identify routes that should be eliminated and those that should be added.

If I click on the get to know me button on your facebook page, does it have the same or similar wording, coloring, branding as the one on your website or on instagram?  These are just a few of the things I call leaks in your business.  They are process flows or lack there of that cause customers to have to stop the forward process of getting to you or your product.
<h1>Unifying Process Routes</h1>
Once you have identified the leaks, you will want to resolve the process route problems.  Ultimately <img class="alignleft size-medium wp-image-5869" src="http://development.thehappinessbucket.com/wp-content/uploads/2017/09/Fix-Business-Leaks-200x300.png" alt="How to Fix Business Leaks | The Happiness Bucket" width="200" height="300" />the goal is to ensure that no matter how people are trying to join your newsletter, their experience/route will be the same or similar.  Each platform is a little different, but the actual route they take should be the same and should be the fastest route possible for what they are trying to do.

If you identify routes with drop offs, they don't have a path to you or your product, then you will need to rectify that or make a plan to rectify it.  These of course are pretty serious <a href="http://.thehappinessbucket.com/business-leaks-guide/" target="_blank" rel="noopener"> leaks in your </a>

<a href="http://.thehappinessbucket.com/business-leaks-guide/" target="_blank" rel="noopener">business</a> and you always want to fill these as quickly as possible whenever they are identified.
<h1>Schedule Regular Process Reviews</h1>
Now, leak filling is never a hit and quit type of action.  Just like I teach in the <a href="http://development.thehappinessbucket.com/roadmap-checklist/" target="_blank" rel="noopener">organizational roadmap</a>, there is always a maintenance stage that needs to be completed.  The amount of time between maintenance sessions depends on your developed systems and the number of changes you have had in your business since the last one.  A person who adds a new service, opt-in or product on a regular basis would need much more frequent review periods.  If you notice a software update or change in your provider(s) platform, this should also trigger a maintenance review.  My standard recommendation is for a monthly review for those who add regularly and a quarterly review for those who change things less often.

This will ensure everything is working and flowing as expected.